About Dorsch Kia | Trusted Kia Dealership in Green Bay, WI

About Dorsch Ford Lincoln Kia in Green Bay, WI

Our Story

Founded in 1970, our family-owned dealership has been serving Green Bay for over 55 years, spanning three generations of commitment to quality vehicles and exceptional service. What started as a small hometown business has grown, but our core values remain the same—treating every customer like family and providing a carbuying experience built on trust. As we continue to grow, we’re proud to uphold our Green Bay heritage while looking ahead to the future, always putting our customers and community first

Our Commitment to You

Since day one, we’ve focused on creating a welcoming space where you can find the perfect car with ease. With hundreds of new vehicles, two lots full of quality new and pre-owned options, with a state-of-the-art collision center, we’re here to make your experience as smooth as possible—just as we have for over 50 years

Why choose us?

Since day one, we’ve focused on creating a welcoming space where you can find the perfect car with ease. With over 55 years of experience, our familyowned dealership has built a reputation for honesty, exceptional customer service, and quality vehicles. We offer hundreds of new vehicles, two lots full of quality new and pre-owned options, and a state-of-the-art collision center —all designed to make your experience as smooth as possible. Whether you're shopping for a new ride or need expert service, our team is here to help. Plus, as a proud part of the Green Bay community, we’re committed to giving back. When you choose us, you’re not just buying a car—you’re joining a family that puts you first.

Giving Back to Our Community

At Dorsch, we believe that supporting our community is just as important as serving our customers. We’re proud to give back to the Wisconsin community that has supported us for so many years. Through partnerships with incredible organizations like Give BIG Green Bay, Toys for Tots, Bridge the Gap, Inc., Veterans 1st of Northeast Wisconsin, and many others, we strive to make a meaningful impact. Whether it’s helping families in need, supporting local veterans, or giving children a brighter future, we’re committed to making a difference—one step at a time.

Our Mission

Dorsch's mission is to build enduring relationships with our customers, employees and our community through personalized service, gracious hospitality and a commitment to growth and giving back.

Our Vision

To be the dealership of choice; known for our trustworthiness, hospitality, and ability to provide the best possible purchase and ownership experience

Hospitality
Family comes first
Ethical
Promote from within
Continuous Improvement
Give back to the community we live in

Visit Us Today!

We’re here to help you find the perfect vehicle and provide top-notch service every step of the way. Stop by one of our locations to browse our extensive inventory, schedule a test drive, or get expert service for your vehicle. Prefer to start from home? Give us a call or explore our selection online anytime!

Whether you’re shopping, servicing, or just stopping in to say hello, we look forward to welcoming you soon!